Brand Development, Website Development, & Sales Brochures
Brand Optimisation for Search Engine Experts.
When a company is successful, you’d assume their branding is all in order, right? Well, that’s not always the case. Our friends at Ducard have been growing fast over the past 5 years, working with a wide array of clients to provide Content Marketing, Outreach and Search Engine Optimisation services.
But while they had been busy pushing other companies, they’d hit a wall with promoting themselves. So they called us in, and we did our thing…
Developing their Existing Brand
The logo that Ducard had in place was simple, clean and effective – so we improved it by changing absolutely nothing about it! If it ain’t broke, don’t fix it.
Instead, we built a set of strong brand standards around their logo that supported their professional image. Led by our creative director, our design team injected a burst of energy into the supporting graphic styles with a vibrant colour palette, alongside dynamic gradients that add a subtle movement into their print media.
The overall design emphasises the simple and effective service that Ducard provides by utilising a minimalist approach to the visual styling. Instead of bold and distracting graphics, stunning contemporary photography leads the way. Gone are the busy patterns, and in their place is strong & clean typography.
An Attractive Online Presence.
It’s not quite right for any company to have a poor website, especially an SEO business!
By designing their brand to work in both print and digital formats, we carried the new Ducard branding onto a brand new website for them. Fully responsive and optimised for performance, we incorporated the same minimalist approach into an easy-to-navigate digital platform.
Continuing the photographic lead from the earlier print work, we used the same methods on their site. We empowered them with a system that will allow them to produce the same great quality content on their own site as they do for their clients.
Putting Faces to Names.
When you’re a digital business, it’s easy to fall into the pitfal of becoming yet another faceless agency. We weren’t going to let that happen to Ducard. What drives their company is their team, and each one of them has their own personality and unique approach to the work they produce. To let the clients of Ducard see that, we photographed each of them in a relaxed and informal way – not your usual boring headshots!
Check out the new website and learn more about the Ducard team at ducard.co.uk.
“They didn’t give us a brand – they brought it out of us.”
As creative partners go, we couldn’t think of anyone better than the team at OneTwoPixel.
The level of research, insights and understanding that they achieve surpasses our expectations all the time, and they are always thinking two or three steps further down the road. Being able to work with designers and developers that not only share our vision for our brand, but also add their own expertise into the mix is worth every penny we spend with them.
They didn’t give us a brand – they brought it out of us. We honestly couldn’t recommend them enough!Joe Winfield