First, let me explain what I mean by being “creative” – I’m not talking about being the next Picasso, writing a bestselling novel, or designing the new Coca-Cola logo. Creativity is quite simply the process of creating. Not copying, not recreating, not rehashing. It’s about finding a better solution to an old problem, or an innovative approach to a new problem. Essentially, it’s all about making something exist that has never existed before.
So what’s Creative Creativity? Well that’s what I call my method of making these new things exist.
You see, my brain works differently. In fact, it’s quite a bit different to most people, but maybe that’s what makes me, well… me! The truth is everyone’s brain is different, and those who know that tend to be the ones making a living from their products being as unique as that individual customer.
But hang on, doesn’t my business specialize in exactly that? Yes, my services are based on the exact needs of each of my clients. Be it a new logo, the copy for a new brochure, or planning out a social media strategy, the best solution is almost never the “one size fits all” approach.
So when it comes to getting creative, the same rule applies. Quite simply, there isn’t one approach to being creative. What there is, however, is a methodology for maximizing your own personal creative approach. Let me share a few of these steps with you…