Matilda Mouse Ballet
Brand Design, Website Design & Print Media
We were approached by our client to assist them in the development of their Matilda Mouse Ballet Programme – a dance class specifically designed for children from 18 months to 3 years old. The existing reward materials consisted of a simple white card certificate with 6 coloured spots, upon which children would affix their reward sticker after each lesson. At the end of the term they were awarded with a small sew-on badge.
So, the first thing we did was to develop the Matilda Mouse character to create exciting and engaging branding with a recognisable logo with a bright colour scheme to match.
A Bright Start
The coherent and consistent branding has drawn a lot more interest from new customers and has helped retain existing ones. The added brand value is giving our client’s customers more confidence in the Matilda Mouse Ballet programme, leading to more sales and fantastic growth for their business.
Spreading the Word
With the importance of digital marketing, we made sure the designs would work well online too. Keeping the brand experience consistent across all online platforms allows our client’s customers to recognise the brand wherever they see it. A mobile-responsive website, dedicated Facebook & Twitter graphics, and consistent language used across social media and email campaigns all form part of a great customer experience.
Drawing in the new branding, we worked with experienced video editor Neil Rolfe to produce a promotional video designed to attract new parents to enrol their children in the classes. We incorporated the same graphic design, colour schemes and typography as the print media throughout the animations, delivering a coherent brand experience. The video content has proved to be very popular on social media, generating new leads through Facebook where it is consistently liked and shared.
After our re-branding efforts, we realised that there was untapped potential in the ballet programme. Working closely with our client, they are now building the Matilda Mouse Ballet Programme into a business opportunity for dance schools across the country, and in the near future they hope to see more Matilda Mouse Ballet schools opening up nationwide.
All of the designs, marketing, & digital infrastructure have been developed with this national expansion in mind, ensuring that the branding remains fit for purpose throughout the business’s growth and expansion.
“The guidance, knowledge & creativity has been great…”
Working with OneTwoPixel has been wonderful, as we’ve been able to achieve much more that we thought we could and in such a short space of time. The guidance, knowledge and creativity that we’ve been offered has been great, and we look forward to continuing our working relationship.